“Coffee shops are an important channel that can be used to drive interest in the existing diversity among coffee varieties and drink types. While most consumers are not very adventurous, patrons of coffee shops are more open to experimentation.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Habitual Consumption is a Key Element in the Category
Coffee, a Category Moving Toward Value-Added Products
Young Consumers Provide Opportunity for the Category
Movements in the Field Create Challenges and Opportunities in the Category
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Market
Appendix – Consumer Research
Appendix – GNPD Data
|
What are the main attitudes underpinning consumers’ relations to coffee?
