“The Brazilian beer market presents a paradox. On the one hand, it can be considered quite developed. Over the past decade the beer market has quickly expanded its volume to have one of the highest per capita consumption rates in all of Latin America (67 liters annually). If analyzed by frequency, quantity, or penetration the Brazilian beer market can easily match those of well-known beer drinking cultures such as the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Refreshment is a Central Element for the Category
Packaging Innovation Offers Opportunities for New Development
Craft Beer Must Go a Long Way Before Developing in Brazil
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Targeting Women Requires a Genderless Approach
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
International Brands Lead the Growing Opportunities
Brazilian Brands Will Continue to be the Backbone of Beers in Brazil
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Market
Appendix – Consumer Data
Appendix – Frequency of Drinking Selected Alcoholic Beverages
Appendix – Brands of Beer Drunk in the Past 30 Days
Appendix – Location Where Beer is Typically Bought
Appendix – Attitudes Toward Beer
Appendix – Number of Brands of Beer Drunk in the Past 30 Days
Appendix – Product Innovation
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What is the best strategy for international brands to use to establish their presence in the market?
