Yogurt - Brazil - December 2012
Yogurt - Brazil - December 2012

“The yogurt market has recently experienced a significant development. From 2010-11, the category grew by 4% in total volume. Also, when it comes to penetration, Mintel’ survey reveals that 74% of the population in Brazil reported consuming the category. This percentage is even higher than in the U.S., for example, where 55% of the population consumes yogurt.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Growing Interest in Yogurts with Natural and Sustainable Production
Liquid Yogurt: Easy to Use and for the Entire Family
Flavor Innovation to Increase the Repertoire of New Consumers and the Interest of Heavy Users

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Yogurts, as Healthy Treats, Appeal to Middle-Class Consumers
A Convenient, Nutritious, and Fun Food: A Successful Recipe to Target Modern Moms
Functional Yogurts Could Focus on the Needs of Mature Women

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—The Market
Appendix—Consumer Data
Appendix – GNPD Data