“The motorcycle and scooter market faces a number of challenges as the sector recovers from the recent effects of recession. Sales remain depressed and with rising low-cost imports, the existing players could well be in for a difficult period. Focusing on the large percentage of potential owners is vital in conveying the benefits that two wheels offer over four.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
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Internal Market Environment
Broader Market Environment
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Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Ownership of Motorcycles and Scooters
The Consumer – Factors Influencing Ownership
The Consumer – Reasons for Using a Motorcycle or Scooter
The Consumer – Power of Motorcycle or Scooter Sought
The Consumer – Brand Preferences
The Consumer – Attitudes Towards Motorcycles and Scooters
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Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
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Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Ownership of Motorcycles and Scooters
Appendix – The Consumer – Factors Influencing Ownership
Appendix – The Consumer – Reasons For Using a Motorcycle or Scooter
Appendix – The Consumer – Power of Motorcycle or Scooter Sought
Appendix – The Consumer – Brand Preferences
Appendix – The Consumer – Attitudes Towards Motorcycles and Scooters
29th April 2015
"From summer 2015 electric motorcycles and scooters will come with up to £1,500 off the purchase price. While it might not be enough to get leisure bikers to make the switch to the limited-range machines, bridging the cost gap between the more expensive electric-powered commuter-sized two-wheelers and their conventional ... 
26th January 2015
"The last few years have been tough for motorcycle manufacturers, with new motorbike sales hit hard by the economic downturn. On the back of an improving economy and a raft of attractive promotional deals and offers, new motorcycle sales rebounded spectacularly in 2014." |
How can sales be stimulated?
