“The Wii’s sales popularity has declined to a record low, with the poorly performing Wii U failing to provide a balancing revenue boost for Nintendo. Sony and Microsoft will be hoping that their next-generation consoles do better on release in December 2013, and strong pre-order numbers do seem to paint a rosier picture. All is not as well with the handheld market though; poor portable sales for both Sony ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Market Share and Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
What Type of Gamers Are Consumers?
Console Ownership and Intention to Purchase
Interest in Purchasing Next-Generation Consoles
Importance of Features When Buying a Console
Main Users and the Influence of Children
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – What Types of Gamers Are Consumers?
Appendix – Console Ownership and Intention to Purchase
Appendix – Interest in Purchasing Next-Generation Consoles
Appendix – Importance of Features When Buying A Console
Appendix – Main Users and the Influence of Children
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Will Nintendo be able to revitalise sales of the Wii U?
