“As the advent of concept stores shifts the role of stores towards offering an inviting experience rather than just facilitating transactions, travel agents need to avoid declaring a given store a success or failure based on in-store sales. The maintenance of a loss-making, but high-footfall store should instead be viewed as a marketing cost, helping to build brand strength and awareness and boosting sales through other channels.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Use of Travel Agents
The Consumer – Reasons for Not Booking using a Travel Agent
The Consumer – What Would Make Travel Agents More Appealing?
The Consumer – Attitudes Towards Researching and Booking a Holiday
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Brand Research
Appendix – The Consumer – Use of Travel Agents
Appendix – The Consumer – Reasons for Not Booking using a Travel Agent
Appendix – The Consumer – What Would Make Travel Agents More Appealing?
Appendix – The Consumer – Attitudes Towards Researching and Booking a Holiday
14th February 2014
“While aggregators allow holidaymakers to find the cheapest fares, people are still voting with their wallets to support brands they favour and boycott brands they do not. So while price remains the primary factor in choosing an airline, consumers still demand a level of customer service and price transparency.” 
4th July 2013
“With impending changes in the structure of school holidays, the challenge for tour operators will be to respond flexibly to more complex and overlapping family holiday timetables. Travel agents too need to be sensitive to changes in their area – indeed this could even be a selling-point for the local ...
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How will the launch of new concept stores affect the market?
