“Both the growth in the number of households and the increase in the total size of the population are important in terms of their potential to drive increased demand for laundry detergents and appliances. Forecast growth rates vary depending on age and lifestage, but perhaps more importantly it is their different laundry habits that need to be understood to maximise the potential for market growth. Existing laundry patterns, what people ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Laundry Responsibilities
Frequency of Doing Laundry
Washing Routine for Clothing, Bedding and Towels
Wash Settings Used Most Frequently
Important Factors for Wash Results
Energy Saving Behaviour
Attitudes towards Clothes
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Laundry Responsibilities
Appendix – Frequency of Doing Laundry
Appendix – Washing Routine for Clothing, Bedding and Towels
Appendix – Wash Settings Used Most Frequently
Appendix – Important Factors for Wash Results
Appendix – Energy-Saving Behaviour
Appendix – Attitudes towards Clothes
15th September 2014
A third of Brits say they only buy new home appliances if their old ones are broken and only 16% agree their electrical appliances are up to date. 
26th August 2014
“New technology in the US offers a way of reducing ironing and dry cleaning, as well as extending the life of favourite garments.”
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What are people’s main laundry priorities and how are these likely to shape future product development?
