Beer - UK - December 2013
Beer - UK - December 2013

“The market is having greater success with the newer range of sweeter flavoured/alcoholic ginger beers which are typically positioned as gender-neutral and which are equally likely to be drunk by men and women. These continue to offer a route for beer brands to increase usage and make beer more accessible to women.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Usage of Beer
The Consumer – Frequency of Usage
The Consumer – Changes in Usage Habits
The Consumer – Perceptions of Beer
The Consumer – Choice Factors
The Consumer – Attitudes towards Beer
The Consumer – Attitudes towards Craft Beers
The Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – The Consumer – Usage of Beers
Appendix – The Consumer – Frequency of Usage
Appendix – The Consumer – Usage Habits
Appendix – The Consumer – Perceptions of Beer
Appendix – The Consumer – Choice Factors
Appendix – The Consumer – Attitudes towards Beer
Appendix – The Consumer – Attitudes towards Craft Beers
Appendix – The Consumer – Target Groups