“The internet has become the main hub of activity for today’s young adults, as over half now prefer to watch TV programmes online, rather than on the TV set. Brands would benefit from heeding this trend and adjusting their marketing mix to incorporate online sources and social media.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Current Living Situation
Reliance on the Bank of Mum and Dad
Changes in Spending Habits
Lifestyle Changes since Leaving Family Home
Changes in Shopping Habits since Leaving Family Home
Online Versus Offline Activities
Attitudes towards Finances and Future Plans
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Demographics of Young Adults
Appendix – Current Living Situation
Appendix – Reliance on the Bank of Mum and Dad
Appendix – Changes in Spending Habits
Appendix – Lifestyle Changes Since Leaving Family Home
Appendix – Changes in Shopping Habits since Leaving Family Home
Appendix – Online Versus Offline Activities
Appendix – Attitudes towards Finances and Future Plans
12th November 2014
“The pension reform will allow people approaching their retirement to do what they like with their savings from April 2015, with many planning on providing financial support to their children and grandchildren. This means that there will be more need for services that help the over-55s have a more accurate ... 
27th January 2014
“Housing affordability and delaying settling down with a partner has led to an increase in the number of 20-34-year-olds living with parents, also meaning fewer young people are doing their own laundry.”
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Are young adults keen to move out of their parents' home?
