White Spirits and RTDs - UK - November 2013
White Spirits and RTDs - UK - November 2013

“Brands at the premium tier in particular should tread carefully when experimenting with flavour as it risks masking the ‘pure’ flavour of the drink, something which is so important for premium spirits.”

more
Report Price:
£1995.00
|
$2693.85
|
€2245.17
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Applications

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer – Usage of White Spirits
Consumer – Usage of Pre-mixed Drinks
Consumer – Choice Factors
Consumer – Locations for Drinking White Spirits and RTDs
Consumer – Perceptions of White Spirits and RTDs
Consumer – Attitudes towards White Spirits
Consumer – Attitudes towards RTDs
Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Segment Performance
Appendix – Channels to Market
Appendix – Brand Research
Appendix – Consumer – Usage of White Spirits
Appendix – Consumer – Usage of Pre-mixed Drinks
Appendix – Consumer – Choice Factors
Appendix – Consumer – Locations for Drinking White Spirits and RTDs
Appendix – Consumer – Perceptions of White Spirits and RTDs
Appendix – Consumer – Attitudes Towards White Spirits
Appendix – Consumer – Attitudes Towards RTDs
Appendix – Consumer – Target Groups