“As arguably the most sociable and certainly the most socially connected digitally, incorporating an element of play when offering deals and discounts can help to engage under-35s and tap into their enjoyment of the search, for example through the use of ‘Gamification’ and encouraging people to share information about deals they’re using or intending to use with friends.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Leisure Participation and Spending Trends
Researching Leisure Venues
Use of Leisure Discount Offers and Deals
Attitudes Towards Discount Vouchers for Leisure Venues
Use of Digital Devices for Booking Leisure Venues
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size Forecast Scenarios
Appendix – Leisure Participation and Spending Trends
Appendix – Researching Leisure Venues
Appendix – Use of Leisure Discount Offers and Deals
Appendix – Attitudes towards Discount Vouchers for Leisure Venues
Appendix – Use of Digital Devices for Booking Leisure Venues
28th March 2014
“Despite bookmakers’ protests, the 25% tax rate is unlikely to have a significant impact on the high street, other than inflicting a manageable dent in shops’ net profits.
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How can operators most effectively use deals and offers to maintain footfall?
