“Apps starting out and struggling to reach the visibility and critical mass of users that would allow them to exist on a freemium model may wish to begin as premium, shifting to freemium at a later stage in their development, when they have achieved a large enough base of free users to generate a paying core substantial enough to make the model financially rewarding.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Overview
Market Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
What Apps Do People Download?
How Often Do People Look For and Use Apps?
Consumer Attitudes towards Adverts in Apps
Consumer Attitudes towards Shopping with Applications
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – What Apps do People Download?
Appendix – How Often do Consumers Look for and Use Apps?
Appendix – Consumers’ Attitudes towards Adverts In Apps
Appendix – Consumers’ Attitudes towards Shopping with Applications
27th August 2014
“Brands are set to reward fitness fanatics with neatly timed ads that appear if and when they reach their exercise goals – something which could help them to reach Generation X.” 
25th April 2014
The recent concerns over a functionally useless app masquerading as a virus protector in the Google Play Store are unlikely to prompt the search giant to start policing its content more rigorously.
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Is it still worth releasing non-Freemium apps?
