“In a broader holiday market dominated by comparison websites and dictated by value for money, cruising is an industry where first impressions really do count. Mintel’s finding that roughly a third of sea cruisers are not interested in taking another suggests that the industry has a long way to go in leaving a positive impression on passengers and encouraging repeat business.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Sea and River Cruises Taken
Research Methods Used
Attitudes towards Sea and River Cruises
Future Sea Cruise Destinations
Reasons for Not Having Taken a Sea Cruise
Reasons for No Interest in Sea Cruises
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Share
Appendix – Sea and River Cruises Taken
Appendix – Research Methods Used
Appendix – Attitudes towards Sea and River Cruises
Appendix – Future Sea Cruise Destinations
Appendix – Reasons for Not Having Taken a Sea Cruise
Appendix – Reasons for No Interest in Sea Cruises
18th July 2014
“The high price of sea cruises is already creating a glass ceiling in the market, and any fare increases to cover the costs of meeting emissions legislation will threaten the market’s admirable recession-proof growth rates.” 
25th April 2014
“Where a significant proportion of aspiring cruisers currently find themselves priced out of the market, pension reforms will provide an opportunity for retirees to fund a more extravagant retirement, without the need to downsize or opt for an equity release scheme.”
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What is the chief barrier to growth in the sea cruise market?
