“Whilst the pay TV sector is in a healthy position, providers will be under greater pressure to stay ahead of subscription-free products and services. Although pay TV providers have so far seen off much of the threat from free-view-view platforms, smart TVs and wireless streaming services will arguably present an even greater challenge in years to come. As these devices reach more people, consumers will start to expect a strong ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
TV Services in the Home
Consumer Uptake of and Interest in BT Sport
Attitudes towards Pay TV Services
Ways of Attracting Non-subscribers
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – TV Services in the Home
Appendix – Consumer Uptake of and Interest in BT Sport
Appendix – Attitudes towards Pay TV Services
Appendix – Ways of Attracting Non-subscribers
17th July 2014
“The media spotlight on the battle for sports rights between Sky and BT has diverted attention away from TalkTalk’s tremendous rate of growth, with the latter using low-cost subscriptions to tempt consumers into the pay-TV market.” 
23rd April 2014
“Twitter’s recent acquisitions of social TV analytics companies suggest the network is looking to cement its place as the main destination for ‘media meshing’.
|
Will the improvement of subscription-free services limit the value of pay TV?
