“Growth in the men’s toiletries market came to a halt in 2013 as fashion moved toward a relaxed image, and money-saving behaviours resulted in a reduced spend. However, the trend for facial hair creates an opportunity for male toiletries to expand into areas less catered for, such as facial care and styling products designed specifically for men with facial hair.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Market Share
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Attitudes Towards Appearance
Product Usage and Frequency
Shopping for Men’s Toiletries
Factors Influencing Choice
Interest in New Product Development
Grooming Style
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Research
Brand Communication and Promotion
Channels to Market
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Who’s Innovating?
Appendix – Segment Performance
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – Attitudes towards Appearance
Appendix – Product Usage and Frequency
Appendix – Shopping For Men’s Toiletries
Appendix – Factors Influencing Choice
Appendix – Interest in New Product Development
Appendix – Grooming Style
30th May 2014
“In a bid to encourage more men to buy their products, the hair styling products brand VO5, has repackaged its men’s products to help understanding of the product the range.” 
31st March 2014
“A study by researchers at Harvard University has found that good-looking men are better received in the business world. This indicates that there is an opportunity for men’s toiletry brands offering products in the men’s toiletries category to create and market products that will appeal to men seeking to make ...
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Which body concerns are most common amongst men?
