“Ready to cook products with sauces or flavourings have been a key NPD area in chilled fish. Such innovation should be well-placed to help also the other segments to appeal to the majority of users looking for easy to prepare products and tap into popular flavour trends.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Market Segmentation
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Type and Frequency of Use
The Consumer – Changes in Buying Habits
The Consumer – Important Factors Affecting Purchase
The Consumer – Attitudes towards Meat, Seafood and Poultry
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Brand Research
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – The Consumer – Type and Frequency of Use – Level of Preparation
Appendix – The Consumer – Usage of Prepared Ready-to-Cook Meat, Poultry or Seafood by Storage Type, by Product
Appendix – The Consumer – Usage of Cooked or Other Ready-to-Eat Meat, Poultry or Seafood by Type
Appendix – The Consumer – Changes in Buying Habits
Appendix – The Consumer – Important Factors Affecting Purchase
Appendix – The Consumer – Attitudes towards Meat, Seafood and Poultry
26th March 2015
“The Reel Fish Co must find a new USP if it’s to survive in the highly competitive ethical canned fish segment.” 
6th June 2014
“Crab is being used to appeal to diners looking for seasonal ingredients. Additionally, a more modern approach to its use can help it break out of its seasonal mould by fusing it with other current menu trends .”
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How important are healthier options to meat, poultry and seafood consumers?
