“For banks targeting the affluent market offering a holistic approach can be important strategy and the focus should not just be around premier accounts. Firms can target new customers by offering to provide and manage a suite of accounts in order to cater for clients’ particular financial situations and needs. ”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
SWOT Analysis
Market Size
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Profile Analysis of the Wealth Target Market
Current Account Ownership
Current Account Provider
Influential Factors for Choosing an Account
Reasons for Overlooking a Fee Charging Account
Current Account Switching
Intentions of Using the Current Account Switching Service
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Profile Analysis of the Wealth Target Market
Appendix – Current Account Ownership
Appendix – Current Account Provider
Appendix – Influential Factors for Choosing an Account
Appendix – Reasons for Overlook a Fee Charging Account
Appendix – Current Account Switching
Appendix – Intentions of Using the Current Account Switching Service
3rd February 2014
“Complaints about mis-sold packaged current accounts are on the up, as an increasing number of consumers question the ‘benefits’ they received as part of their paid for accounts. Going forward, account providers need to adapt their strategy to offer more ‘bespoke’ propositions and possibly in-branch perks in order to revitalise ...
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Can firms target clients with multiple accounts?
