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OUR RESEARCH METHODOLOGY
“Despite the fortunes of the vehicle recovery services market set to improve as both the UK economy and car sales strengthen during 2013, there remain a number of issues to be tackled by those operating in the market. These include the issue of the rising cost of owning a vehicle as well as that of competition, especially price competition, within the market. Also of note are the changes that are ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Applications
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Presence of Recovery Organisations
The Consumer – Level of Cover Held
The Consumer – How Cover is Acquired
The Consumer – Key Factors When Choosing Breakdown Cover
The Consumer – Reasons for Purchasing Breakdown Recovery Insurance
The Consumer – Why Cover Is Not Held
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Channels to Market
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer- Presence of Recovery Organisations
Appendix – The Consumer – Level of Cover Held
Appendix – The Consumer – How Cover Was Acquired
Appendix – The Consumer – Key Factors When Choosing Breakdown Cover
Appendix – The Consumer – Reasons For Purchasing Breakdown Recovery Insurance
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