“Rather than trying to compete with standard strength wines, the lower-alcohol category may be better placed to promote its accessibility to younger consumers and target drinking occasions which have driven growth in categories such as cider.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
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Market Size and Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Purchase of Wines
Consumer – Spend on Wines
Consumer – Grape Types Purchased
Consumer – Attitudes Towards Still Wines
Consumer – Attitudes Towards Champagne and Sparkling Wines
Consumer – Attitudes Towards Fortified Wines
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
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Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Segment Performance
Appendix – Brand Communication and Promotion
Appendix – Brand Research
Appendix – Consumer – Purchase of Wines
Appendix – Consumer – Spend on Wines
Appendix – Consumer – Grape Types Purchased
Appendix – Consumer – Attitudes Towards Still Wines
Appendix – Consumer – Attitudes Towards Champagne and Sparkling Wines
Appendix – Consumer – Attitudes Towards Fortified Wines
Appendix – Consumer – Target Groups
24th September 2014
“Tesco’s decision to introduce a Finest range of bag in box wines looks well-placed to bring new users to the segment” 
17th December 2013
“Changing perceptions of Chardonnay will be difficult but not impossible as wine drinkers’ opinions can be shifted by focusing on quality, as seen by the eventual acceptance of wines with screw caps.”
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Can wines compete with drinks such as cider?
