Yellow Fats and Edible Oils - UK - September 2013
Yellow Fats and Edible Oils - UK - September 2013

“Innovation around yellow fats with added benefits has the potential to add value to the market, with more than a third of consumers agreeing that it is worth paying more for butter/spread with health claims. Butter/spread which is good for bones would appeal to households with children, suggesting the category should take cues from yogurt by emphasising calcium and Vitamin D content.”

more
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer – Purchasing Habits
Consumer – Usage
Consumer – Occasions
Consumer – Factors Influencing Choice of Butter and Spreads
Consumer – Attitudes Towards Butter and Spreads
Consumer Attitudes Towards Oils

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – Market Size and Forecast
Appendix – Brand Communication and Promotion
Appendix – Purchasing Habits
Appendix – Frequency of Usage
Appendix – Consumer – Occasions
Appendix – Consumer – Factors Influencing Choice of Butter and Spreads
Appendix – Consumer Attitudes Towards Yellow Fats
Appendix – Consumer Attitudes Towards Oils