“Even during a period when the Bank of England base rate is at a historical low, only 4% of parental savers show an increased interest in non-traditional products, such as equity-based investments. These attitudes are reflected on a wider level among British investors, with very few adults actually confident to engage and invest in such products.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
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Consumer
Consumer
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Saving on Behalf of Children
Children’s Savings Products
Motivations for Saving on Behalf of Children
Influential Factors for Product Uptake
Parental Attitudes Towards Children’s Savings
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Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
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Data
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Appendix – Saving on Behalf of Children
Appendix – Children’s Savings Products
Appendix – Motivations for Saving on Behalf of Children
Appendix – Influential Factors for Product Uptake
Appendix – Parental Attitudes Towards Children’s Savings
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Have low interest rates made parents more interested in less traditional products?
