“Most consumers prefer to test fragrance before they buy, resulting in sales from bricks and mortar stores eclipsing online retail for fragrances. However, encouraging more buyers to venture online could result in boosted sales for completely new or niche perfumes. Innovative and dynamic communication should therefore be a key area of focus for brands in order to help consumers make more informed product selections from the home, such as harnessing ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Market Drivers
Who’s Innovating?
Market Size and Forecast
Segment Performance
Market Share
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage and Frequency
The Consumer – Reasons for Wearing Fragrances
The Consumer – Buying Fragrances
The Consumer – Attitudes Towards Fragrances
The Consumer – Interest in Fragrance Innovation
The Consumer – Knowledge of Fragrances
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – The Consumer – Usage and Frequency
Appendix – The Consumer – Reasons for Wearing Fragrances
Appendix – The Consumer – Buying Fragrances
Appendix – The Consumer – Attitudes Towards Fragrances
Appendix – The Consumer – Interest in Fragrance Innovation
Appendix – The Consumer – Knowledge of Fragrances
10th September 2013
“Men promoting women’s products and humorous ‘hunk’ campaigns signal a new light-hearted and gender-neutral approach to beauty and personal care advertising.”
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Could growing concerns over allergens be a blow for perfume?
