“As women take more control of their contraception, there is much the market can do to better target this demographic. Women are better informed about the dangers of unprotected sex, and are more likely to use condoms at the beginning of a relationship; however marketing is currently aimed more at men. As the baby boom continues, and with the rise of the over-50s, the market could see a boost in ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Who’s Innovating?
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Relationship Status and Sexual Orientation
The Consumer – Views on Contraception
The Consumer – Methods of Contraception Used
The Consumer – Attitudes Towards Sexual Health
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – The Consumer, Relationship Status and Sexual Orientation
Appendix – The Consumer, Views on Contraception
Appendix – The Consumer – Methods of Contraception Used
Appendix – The Consumer – Attitudes Towards Sexual Health
19th July 2016
“The latest data from Public Health England shows that diagnosed cases of gonorrhoea and syphilis rose significantly between 2012 and 2015, suggesting that brands can benefit from taking a more direct approach towards educating consumers about the importance of safe sex.” 
5th November 2015
“A Silicon Valley based startup company has developed the Hoope ring, a device in the form of a ring that features a small needle which penetrates the finger to draw a blood sample which can be measured for a range of STI’s.” |
How will changing population dynamics impact the market?
