“Most pertinently for the coffee pods segment will be convincing consumers that the products deliver better quality than instant coffee. This suggests that the coffee pods segment needs to convince the wider population that the price premium of coffee pods is justified, eg through promoting the lack of wastage, increased freshness and quality taste.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Usage
Consumer – Factors Influencing Choice
Consumer – Drivers to Drinking Coffee
Consumer – Attitudes Towards Drinking Coffee
Consumer – Attitudes Towards Coffee
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix –Market Size and Forecast
Appendix – Brand Research
Appendix – Consumer – Usage
Appendix – Consumer – Factors Influencing Choice
Appendix – Consumer – Drivers to Drinking Coffee
Appendix – Consumer – Attitudes Towards Drinking Coffee
Appendix – Consumer – Attitudes Towards Coffee
29th October 2014
“Almond Breeze’s RTD coffees should benefit from the fast growth in fresh dairy alternatives and iced coffee.” 
10th April 2014
“Promoting coffee on an ‘added energy’ platform would enable it to more effectively compete with energy drinks, playing on energy boosting attributes that coffee drinkers already associate with the category.”
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What is the potential for adding value to the instant coffee segment?
