Coffee - UK - August 2013
Coffee - UK - August 2013

“Most pertinently for the coffee pods segment will be convincing consumers that the products deliver better quality than instant coffee. This suggests that the coffee pods segment needs to convince the wider population that the price premium of coffee pods is justified, eg through promoting the lack of wastage, increased freshness and quality taste.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer – Usage
Consumer – Factors Influencing Choice
Consumer – Drivers to Drinking Coffee
Consumer – Attitudes Towards Drinking Coffee
Consumer – Attitudes Towards Coffee

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix –Market Size and Forecast
Appendix – Brand Research
Appendix – Consumer – Usage
Appendix – Consumer – Factors Influencing Choice
Appendix – Consumer – Drivers to Drinking Coffee
Appendix – Consumer – Attitudes Towards Drinking Coffee
Appendix – Consumer – Attitudes Towards Coffee