“Creating more differentiated branding can be difficult to achieve based on factors such as price and convenience which are now so standardised across the market. Promoting an image of providing ‘real’ fast food through techniques such as the use of more natural materials in their venue design and more real food/farm imagery both in-store and on-line could help operators to build standout.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Competitive Context
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Fast Food Habits
Factors Influencing Chicken/Burger Bar Choice
Attitudes Towards Chicken/Burger Bars
Chicken/Burger Bar Menu Enticements
Chicken/Burger Bar Venue Enticements
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size, Segmentation and Forecast
Appendix – Brand Research
Appendix – Food Fast Outlets Visited
Appendix – Frequency of Visiting Fast Food Outlets
Appendix – How has Chicken/Burger Bar Usage Changed?
Appendix – Factors Influencing Chicken/Burger Bar Choice
Appendix – Attitudes towards Chicken/Burger Bars
Appendix – Chicken/Burger Bar Menu Enticements
Appendix – Chicken/Burger Bar Venue Enticements
30th April 2014
“Technological innovations are at the heart of many of the recent price promotions launched in the fast food market as operators look to increase their appeal to tech-savvy youth demographic and make it increasingly convenient for them to choose their brand.” 
21st February 2014
“2013 saw a number of spicy product launches hit the market as operators attempted to add interest to menus. This trend looks set to continue and expand in 2014 with dishes more likely to distinguish between the specific types and flavours of heat.”
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What areas can chicken/burger brands explore to expand usage occasions further?
