“The Hispanic population has the second highest rate of being overweight or obese in the U.S., falling second to African-Americans. This is leading to health conditions like diabetes and hypertension, which are causing more Hispanics to search out foods and health services that can help manage illness. Hispanics are recognizing that too much fat and too many processed foods are jeopardizing their health. What healthy foods Hispanics are buying ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Issues in the Market
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Ailments and Conditions
Attitudes and Contributors to Healthy Living
Contributors to Diet Choice
Purchase and Consumption of Prescription Products and OTC
Health Information Sources
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
U.S. Hispanic Population
Appendix – Other Useful Information
Appendix – Trade Associations
6th August 2013
"A provocative new campaign from Slim-Fast aims to turn sales around and rejuvenate the brand, by addressing women’s motivations for dieting. While appealing to women’s desires can help them relate to a brand, women also want products that fit into their lifestyle."
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What are Hispanic consumers looking for when purchasing healthy foods?
