“Building associations between energy drinks and everyday situations such as work and commuting, rather than extreme lifestyles, could help to increase the relevancy of energy drinks among current non-users.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Usage
Consumer – Choice Factors
Consumer – Users’ Attitudes Towards Sports and Energy Drinks
Consumer – Barriers for Consuming Sports and Energy Drinks
Consumer – Perceptions of Selected Types of Soft Drinks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – Consumer – Usage of Sports and Energy Drinks
Appendix – Consumer – Choice Factors
Appendix – Consumer – Attitudes Towards Sports and Energy Drinks
Appendix – Consumer – Barriers for Consuming Sports and Energy Drinks
Appendix – Consumer – Perceptions of Selected Types of Soft Drinks
10th April 2014
“Promoting coffee on an ‘added energy’ platform would enable it to more effectively compete with energy drinks, playing on energy boosting attributes that coffee drinkers already associate with the category.” 
7th January 2014
"Research suggests that 16-34 year-olds in the UK think more than adults in general about the caffeine content of coffee."
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How can associations with a wider range of occasions help sports and energy drinks expand their user base?
