“Around one in 13 current account holders have switched their main account provider in the past year. The churn rate could increase over the coming year, with the introduction of a faster seven-day switching service in autumn 2013 and the addition of new products and providers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market SWOT Analysis
Market Size and Segmentation
Market Revenue
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Current Account Ownership
Perceived Relevance of Packaged Benefits
Switching Experience
Switching Motivation
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
New Entrants and Potential Challengers
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Share
Appendix – Current Account Ownership
Appendix – Perceived Relevance of Packaged Benefits
Appendix – Switching Experience
Appendix – Switching Motivation
26th June 2014
“Tesco Bank will face stiff competition in the current account market, but it has delivered a product which can stand up to its rivals. Keeping as close a relationship as possible between Tesco and the Tesco Bank brand will help create a sense of differentiation from other players in the ... 
21st May 2014
“Consumers want overdraft charges to be clearer, but are largely able to overlook their misgivings about this because of the usefulness of the product. The FCA will attempt to make charges fairer, but will receive limited consumer support if they push banks towards ending free banking.”
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How many current accounts do people have?
