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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“Women are increasingly using different devices, depending on their whereabouts and preferences at any one time, to browse for clothes, compare prices, search for special deals and reserve or pay for fashion online. They are also combining in-store and online shopping without even noticing. This means that successful fashion retailers need to ensure that they can engage with consumers both virtually and physically and create a seamless overall shopping experience.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Trend Applications
Market Environment
Strengths and Weaknesses in the Market
Who’s Innovating?
Market Size and Forecast
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Attitudes Towards Clothes by Lifestage
The Consumer – What Women Buy
The Consumer – Women’s Spending Priorities
The Consumer – Where do Women Buy Clothes?
The Consumer – How Often do Women Buy Clothes?
The Consumer – Women’s Attitudes Towards Buying Womenswear
The Consumer – Further Attitudes Towards Shopping for Clothes
The Consumer – Online Shopping Experience
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Space Allocation Summary
Brand Research
Brand Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Consumer – Attitudes Towards Clothes by Lifestage
Appendix – The Consumer – Where do Women Buy Clothes
Appendix – The Consumer – How Often do Women Buy Clothes
Appendix – The Consumer – Women’s Attitudes Towards Buying Womenswear
Appendix – The Consumer – Further Attitudes Towards Shopping for Clothes
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