Deposit and Savings Accounts - UK - April 2013
Deposit and Savings Accounts - UK - April 2013

“The Funding for Lending Scheme has so far been detrimental to savers. It has made banks less reliant on depositors’ money to fund borrowing, removing the incentive to offer really competitive savings rates.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Competitive Context
Market SWOT Analysis
Market Size and Forecast
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Number of Accounts Held and Switching Activity
Types of Savings Account Held
Recent Saving Activity and Future Plans
Customer Experience
Attitudes Towards Saving and Savings Accounts

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Ownership of Savings Accounts
Appendix – Value of Investible Assets
Appendix – Customer Profiles for the Top Seven Providers
Appendix – Recent Savings Activity and Future Plans
Appendix – Customer Experience
Appendix – Attitudes Towards Saving and Savings Accounts