“There is a high degree of pent-up demand among prospective first-time buyers, with nearly 4 million UK adults looking to buy their first home over the coming year. However, with house prices still high relative to average earnings and tighter lending controls, for example in relation to income multiples and LTVs, the majority of these prospects will remain aspirational homeowners.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Trends in Housing Tenure
Market SWOT Analysis
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Mortgage Ownership Trends
Mortgage Application Intentions
Most Desirable Product Features
Sources Used to Assist Product Selection
Mortgage Repayment Activity
Attitudes towards House Prices and Buying Property
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Forecast
Appendix – Current Tenure and Mortgage Application Intentions
Appendix – Most Desirable Product Features
Appendix – Sources Used to Assist Product Selection
Appendix – Mortgage Repayment Activity
Appendix – Attitudes towards House Prices and Buying Property
29th January 2014
In January 2014 Mintel’s finance trackers reveal that more people are feeling positive about their finances. This is vital for big ticket purchases for the home such as revamping the bathroom.
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Why is home ownership declining?
