Carpets and Floorcoverings - UK - March 2013
Carpets and Floorcoverings - UK - March 2013

“When compared to markets such as cookers and microwaves and kitchens and kitchen furniture, flooring appears to be the first out of the blocks in terms of the recovery of the bigger-ticket markets. Developments in cheaper synthetic carpets and laminate flooring have allowed consumers to make replacements at what they perceive to be an affordable price, an aspect which has been added to by the pressure from larger chains on ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Trend Application
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Segmentation

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Ownership Patterns
The Consumer – Where Consumers Purchase Their Carpets and Floorcoverings
The Consumer – Factors Influencing Purchase
The Consumer – Attitudes towards Buying Carpet and Floorcoverings
The Consumer – CHAID Analysis

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating
Channels of Distribution
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Ownership Patterns
Appendix – Where Consumers Purchase Their Carpets and Floorcoverings
Appendix – Factors Influencing Purchase
Appendix – Attitudes towards Buying Carpets and Floorcoverings