“When compared to markets such as cookers and microwaves and kitchens and kitchen furniture, flooring appears to be the first out of the blocks in terms of the recovery of the bigger-ticket markets. Developments in cheaper synthetic carpets and laminate flooring have allowed consumers to make replacements at what they perceive to be an affordable price, an aspect which has been added to by the pressure from larger chains on ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Trend Application
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Ownership Patterns
The Consumer – Where Consumers Purchase Their Carpets and Floorcoverings
The Consumer – Factors Influencing Purchase
The Consumer – Attitudes towards Buying Carpet and Floorcoverings
The Consumer – CHAID Analysis
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating
Channels of Distribution
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Ownership Patterns
Appendix – Where Consumers Purchase Their Carpets and Floorcoverings
Appendix – Factors Influencing Purchase
Appendix – Attitudes towards Buying Carpets and Floorcoverings
22nd May 2014
"Although Carpetright is the only remaining major specialist, its market share is relatively low. And it has failed to capture recent growth in the floorcoverings market." 
24th January 2014
In autumn 2013 Philips announced a partnership with Desso, a company famous for its flooring, to develop LED light transmissive carpets.Carpets and Floorcoverings - UK - March 2013
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Are consumer finances ready to support floorcovering changes?
