“Faced with tough times, operators in the car and van hire market need to look evermore at ways in which they can broaden their market presence. With generally high levels of satisfaction for the service being delivered, success will rest increasingly with those companies that look below the surface at what customers really want when it comes to their hire experience.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Trend Application
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Past Reasons for Hiring
The Consumer – Future Reasons For Hiring
The Consumer – Use of Hire Companies
The Consumer – Factors That Are Important When Hiring
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies
Brand Communication and Promotion
Channels to Market
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Past Reasons for Hiring
Appendix – Future Reasons For Hiring
Appendix – Use of Hire Companies
Appendix – The Consumer – Factors That Are Important When Hiring
15th January 2014
“Understanding more about customers’ needs is vital in order for profitable segments within the vehicle hire market to be exploited. Rivals to traditional vehicle hire companies such as peer-to-peer organisations and car clubs are likely to continue to prove popular. Vehicle hire companies have the potential to benefit from the ... |
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