“Mobile wallets are of importance to smartphone take-up not because they ignite consumers’ imaginations, but rather because they present arguably the first truly relatable service that older consumers and those otherwise uninterested in smartphones and smartphone applications have a genuine incentive to engage with.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Market Segmentation and Share
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Smartphone OS Owned by Consumers
Most Valuable or Useful Smartphone Features
Important Factors in Purchasing a Smartphone
Reasons That Have Stopped Consumers Buying Smartphones
Attitudes Towards Basic Mobile Phones
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Smartphone OS Used by Consumers
Appendix – Most Useful or Valuable Smartphone Features
Appendix – Important Factors in Purchasing a Smartphone
Appendix – Reasons That Have Stopped Consumers Buying Smartphones
Appendix – Attitudes Towards Basic Mobile Phones
28th August 2013
Computerised headsets like Google Glass have been getting significant press over 2013. But Google is not the only entrant in this emerging market. So, what’s the point of computerised headsets, and are consumers likely to take to them? 
29th May 2013
Though the operating systems of smartphones are products in their own right, for the most part the devices act as platforms, with application developers and accessory manufacturers releasing an unending stream of ways for users to customise the out-the-box functionality and capabilities of the devices. It is this versatility that ...
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What does the increasing prevalence of bring your own device (BYOD) schemes predict about smartphones sales?
