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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“Concerns about health are a key factor inhibiting sweet spreads consumption, with two-fifths (39%) of users expressing concern about sugar content, whereas only one in eight has cut back their usage because of cost (13%). Yet only 6% of new products launched in 2012 made a low/no/reduced sugar claim, suggesting there is a relative lack of innovation in this area.”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Strengths and Weaknesses
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Market Segmentation
Channels to Market
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Types of Spreads Purchased
Consumer – Qualities Associated with Sweet Spreads
Consumer – Attitudes Towards Sweet Spreads
Consumer – Factors Influencing Choice of Savoury Spreads and Dips
Consumer – Attitudes Towards Savoury Spreads and Dips
Target Groups
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Brand Research
Companies and Products
Brand Communication and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Who’s Innovating?
Appendix –Market Forecast
Appendix – Brand Research
Appendix – Types of Spreads Purchased
Appendix – Qualities Associated with Sweet Spreads
Appendix – Attitudes Towards Sweet Spreads
Appendix – Factors Influencing Choice of Savoury Spreads and Dips
Appendix – Attitudes Towards Savoury Spreads and Dips
Appendix – Target Groups – Savoury Spreads
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