Pasta, Rice and Noodles - UK - March 2013
Pasta, Rice and Noodles - UK - March 2013

“Although pasta and rice dishes are well known for their accessibility to even the most novice cooks, judging how much to cook is a widespread problem, affecting over four in ten consumers. There is scope for the boil-in-the-bag concept to be introduced into the UK pasta market, having gained traction internationally, to overcome this problem. Simple scoops with pasta and rice products would also help those struggling with portion control.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Usage of Pasta, Rice and Noodles
The Consumer – Choice Factors
The Consumer – Attitudes Towards Pasta
The Consumer – Attitudes Towards Rice
The Consumer – Attitudes Towards Noodles
The Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – Market Size
Appendix – Brand Research
Appendix – The Consumer – Usage of Pasta, Rice and Noodles
Appendix – The Consumer – Choice Factors
Appendix – The Consumer – Attitudes Towards Pasta
Appendix – The Consumer – Attitudes Towards Rice
Appendix – The Consumer – Attitudes Towards Noodles
Appendix – Target Groups