“The majority of people agree that leading a healthy lifestyle helps them enjoy their life more. However, young people and females tend to put more focus on sex appeal, whilst older cohorts take preventative measures to stay healthy. Marketing with all these different motivations in mind would prove to be more effective.”

– Ina Mitskavets, Senior Consumer and Lifestyles Analyst

This report goes into more detail about people’s healthy practices and motivations for staying healthy, and how these differ by lifestage and various demographic groups. The report delves into factors that adults consider important for their wellbeing, and how much effort they think they are putting into staying as healthy as possible. Finally, it explores how engaged people are online and on their mobile phones, when it comes to looking up advice and information related to health, nutrition and exercise.