“The domestic segment has previously lacked the innovation, wide product ranges and extensive marketing campaigns seen in the overseas segment. However, recent growth should see the domestic holiday industry emerge from the current weak economic climate a more mature being, better able to compete with the long-haul segment even in a post-recession environment.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Executive Summary
Issues in the Market
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Holidays Taken in the Past 12 Months
Holidays Taken in the Past Five Years
Booking Method Used
Online Booking Methods Used
Attitudes Towards Holidays
Effects of the Poor Economic Climate
Planned Holidays in 2013
Targeting Opportunities
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Data
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Appendix – Holidays Taken in the Past 12 Months
Appendix – Holidays Taken in the Past 5 Years
Appendix – Booking Method Used
Appendix – Online Booking Methods Used
Appendix – Attitudes Towards Holidays
Appendix – Effects of the Poor Economic Climate
Appendix – Planned Holidays in 2013
Appendix – Targeting Opportunities
21st January 2014
“The fly-cruise market has suffered over the past five years, as increases to the cost of flying from APD rate hikes and high fuel prices have dampened demand. The free regional flights and air credit offers from Crystal could be emulated by larger cruise lines.” 
16th January 2014
“Norwegian’s no-frills transatlantic venture is set to disrupt a market that has been dominated by the three major alliances. Tourism to the US has suffered as high fuel prices and air passenger duty increases dampen demand, but Norwegian’s venture should see the destination return to growth.”
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Will the impact of unrest in the Middle East and North Africa continue into 2013?
