“Cider producers should be looking to build value into their products to justify a higher price, with purity, limited/special editions and single origins/batches the best ways of encouraging drinkers to trade up.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Usage of Cider
Consumer – Barriers to Usage
Consumer – Choice Factors
Consumer – Attitudes Towards Cider
Consumer – Characteristics of Cider
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Size
Appendix – Segment Performance
Appendix – Brand Research
Appendix – Consumer – Usage of Cider
Appendix – Barriers to Usage
Appendix – Consumer – Choice Factors
Appendix – Consumer – Attitudes Towards Cider
Appendix – Consumer – Characteristics of Cider
Appendix – Consumer – Target Groups
14th June 2013
"Branding plays a key role for cider drinkers in the UK, with 46% of users identifying it as an important factor when buying cider, even ahead of price (42%)."
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How can cider brands leverage product origin more effectively?
