“Although a portion of active consumers are users of performance food and drink, a segment of exercisers abstain from the category for lack of need, preference for other foods, and concerns about product cost. Manufacturers need to address these concerns by focusing communication on the formulation, scientific tests, and other elements that make products effective; thus, necessary elements for athletes and exercisers. Additional opportunities exist for brands to broaden the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance - Sports Drinks
Segment Performance - Sports Nutrition Supplements
Segment Performance - Athletic Bars
Retail Channels
Retail Channels - Consumer Attitudes and Behaviors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumer Preferences for Performance Food
Consumer Preferences for Performance Drinks
Consumer Attitudes toward Performance Products
Impact of Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share - Sports Drinks
Brand Share - Protein Drinks
Brand Share - Athletic Bars
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI Group Builders Panel Data
Appendix - Other Useful Consumer Tables
Appendix - SymphonyIRI Builders Panel Data Definitions
Appendix: Trade Associations
20th September 2013
“Performance food and drink manufacturers should take advantage of convenience stores’ evolution to become better-for-you retailers. Offering a selection of performance products could position the on-the-go channel as a necessary stop before the gym or other exercise.” |
How can manufacturers increase usage among active consumers?
