“Successful restaurants of tomorrow will evaluate current issues and events to see how they can grow with the culture, starting with taking some responsibility for consumers’ health. Successful restaurants’ menus will make room for diet sensitivities and present food that is as authentic and unprocessed as possible. They will be ethically responsible, showing consumers that they support more than their own bottom line.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
2013 Look Ahead
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Restaurant Usage
Ordering and Eating Logistics
Dining Out and Spending Plans
Influence Factors
Attitudes Toward Spending and Dining Out
Beverage Purchase Behavior
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups—Presence of Children
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Social Media—Dining Out: A 2013 Look Ahead
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Menu Insights Analysis—Top Menu Items
Menu Insights Analysis—Top Menu Item Claims
Appendix: Other Useful Consumer Tables
Appendix: Social Media—Restaurants
Appendix: Trade Associations
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How will high obesity rates affect the restaurant industry?
