Millennials' Leisure Trends - US - February 2013
Millennials' Leisure Trends - US - February 2013

“Compared with older generations, more Millennials want to spend leisure time connected to the internet, and can as such be dubbed the ‘online generation.’ However, marketers can make more inroads among these young adults by making them more comfortable in offline social situations as well as giving them opportunities to use the internet more creatively. They should also consider the extent to which student promotions are a key to reaching ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues in the Market
Insights and Opportunities
Trend Application
Who are the Millennials?

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Millennials’ Annual Entertainment Expenditures

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Time Spent on Leisure Activities
Money Spent on Leisure Activities
Leisure Time Preferences
What Millennials are Doing During Leisure Time
Technology and Leisure
Millennials’ Leisure Companions
Attitudes Toward Leisure Activities
Sources for Leisure Activity Information
Desired Leisure Activities in the Community
Impact of Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies and Initiatives

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Organizations and Associations