“Asian American consumers control substantial collective buying power, but cannot be addressed as one group. Because there are multiple languages and multiple generations to address, promoters of luxury goods to Asian audiences would do well to focus on a particular Asian subgroup.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Asian Demographic Snapshot
Asian Buying Power
Leading Companies
Innovations and Innovators
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
How Consumers Define Luxury Purchases
Discount-Seeking Behavior
Luxury Brands Preferred Purchase Categories
Luxury Brand Purchase Frequency
Attitudes Toward Luxury/Designer Brands
Motivations for Purchase
Where Asian Consumers Shop
Attitudes Toward Online Shopping
Impact of Race and Asian Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Custom Consumer Groups
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
28th February 2014
“Tracking and understanding consumer trends in Asia can contribute to a better understanding of Asian American consumers and how to reach them.”
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Can second- and third-generation Asian Americans be addressed through “Asian media”? 
