“Consumers are expressing some skepticism and apathy toward the natural and organic personal care category. However, this represents an opportunity for brands to be more transparent, show shoppers the long-term value of going green, address consumers based on their current lifestage needs, and be creative with retailing.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Attitudes toward Green Living
Purchasing of Natural and Organic Haircare
Purchasing of Natural and Organic Skincare and Fragrance
Purchasing of Natural and Organic Color Cosmetics
Products Purchased Based on Brand Usage
Retail Outlets Where Products are Purchased
Perception of Natural and Organic Claims
Reasons for Purchasing Natural and Organic Products
Attitudes toward Natural and Organic Products
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market Trends
Segment Performance
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Market Drivers
Appendix – Trade Associations
1st December 2015
“Sustainable lifestyle brand Zady is extending into the personal care category, increasing competition in the heavily saturated market. The brand’s beauty and grooming product line will likely appeal to consumers that are concerned about ingredient safety by highlighting natural, organic ingredient claims and offering product transparency.” 
25th February 2015
“Target continues to offer its customers a more diverse, yet affordable, portfolio of naturally positioned personal care brands in order to meet the growing consumer demand for eco-friendly products.”
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How can the category address consumer skepticism and apathy toward NOPC products?
