“Today’s seniors are living longer, are more connected and informed, and lead a more active lifestyle than they did a few decades ago. As the 76 million strong Baby Boomer generation shifts toward senior status, the future over-65s will be even more diverse, tech savvy, active in the workforce, and exert greater market power.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Innovations and Innovators
Marketing Strategies
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Seniors by the Numbers
Demographic Characteristics of Seniors
Seniors’ Net Worth, Income, and Spending
Living Situation and Financial Support
Plans and Life Events
Budgeting, Attitudes toward Personal Finances
Purchase Considerations, Attitudes toward Shopping
Concerns for the Future
Technology, the Internet, and Social Media
Print Media Reading
Attitudes toward Advertising
Diet and Health
Leisure Time and Activities
Custom Segments – Pre-, Mid-, and Older Seniors
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Tables
Appendix – Other Useful Consumer Tables
Appendix – Senior Associations
28th April 2014
“Seniors are at an increased risk for depression, which can be exacerbated by feelings of loneliness and isolation. However, health experts stress that depression is not a normal part of aging and a recent study found that getting seniors online can ease depression in seniors.” |
How powerful is senior spending and what are they buying?
