Vitamins, Minerals and Supplements - US - December 2013
Vitamins, Minerals and Supplements - US - December 2013

“While vitamin sales are robust, there are a few factors that could contribute to a decline in the category. As consumers continue to eat a healthier diet, the need for a separate supplement could be eliminated. Additionally, negative press about the quality and necessity of vitamins could erode usage and thus sales in the future.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Supplements
Segment Performance – Vitamins
Segment Performance – Minerals
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Vitamin, Mineral, and Supplement Usage
Reasons for Taking Vitamins
Reasons for Not Using Vitamins, Minerals, and Supplements
Product Format
Attitudes toward Vitamins
Race and Hispanic Origin
Consumer Segmentation

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Supplements
Brand Share – Vitamins
Brand Share – Minerals
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Key Household Purchase Measures – Information Resources Inc. Builders Panel Data
Appendix – Other Useful Consumer Tables
Appendix – Market Drivers
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations