“While vitamin sales are robust, there are a few factors that could contribute to a decline in the category. As consumers continue to eat a healthier diet, the need for a separate supplement could be eliminated. Additionally, negative press about the quality and necessity of vitamins could erode usage and thus sales in the future.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Supplements
Segment Performance – Vitamins
Segment Performance – Minerals
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Vitamin, Mineral, and Supplement Usage
Reasons for Taking Vitamins
Reasons for Not Using Vitamins, Minerals, and Supplements
Product Format
Attitudes toward Vitamins
Race and Hispanic Origin
Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Supplements
Brand Share – Vitamins
Brand Share – Minerals
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Key Household Purchase Measures – Information Resources Inc. Builders Panel Data
Appendix – Other Useful Consumer Tables
Appendix – Market Drivers
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
30th April 2014
“Men are increasingly concerned with their appearance, and one category that can benefit from this is vitamins, minerals, and supplements. Products that claim to help boost healthy hair and skin will resonate.”
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Consumers continue to eat healthier diets, which could impact the need for vitamins, minerals, and supplements
