“To succeed in the marketplace, small kitchen appliances must do more than just save time and effort in the kitchen. Opportunities exist for appliance brands to create new experiences and align with consumer lifestyles. Small kitchen appliances can play an integral role in facilitating culinary exploration, enhancing cooking skill, and making healthy diets tastier.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Acquisition and Ownership of Cooking Appliances
Acquisition and Ownership of Food Prep Appliances
Acquisition and Ownership of Beverage Prep Appliances
Reasons for Purchase of Small Kitchen Appliances
Most Important Attributes of Small Kitchen Appliances
Cooking and Meal Prep Behaviors
Attitudes toward Cooking and Meal Prep
Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations
5th May 2014
“Single-serve coffeemakers and carbonated beverage makers, two of the best performers in the small kitchen appliance market in recent years, didn’t start out as competitors. But that’s the way it could turn out as top brands in both segments seek new opportunities for growth.”
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Convenience drives appliance sales, but only so far
