Condiments - US - December 2013
Condiments - US - December 2013

“Competition from away-from-home dining, coupled with consumer health concerns, can potentially hinder future condiment category growth. However, the increasingly blurred lines between condiments, cooking sauces, and dressings present an opportunity for product development, flavor innovation, and the marketing of expanded usage occasions.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Pickles
Segment Performance – Mayonnaise
Segment Performance – Meat Sauces
Segment Performance – Mustard
Segment Performance – Ketchup
Segment Performance – Other Sauces
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Household Condiment Use
Foods Used With Condiments
Condiment Flavor Preferences
Condiment Characteristics Considered
Attitudes toward Condiments
Race and Hispanic Origin
Consumer Segmentation
IRI/Builders – Key Household Purchase Measures

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Pickles
Brand Share – Mayonnaise
Brand Share – Meat Sauces
Brand Share – Mustard
Brand Share – Ketchup
Brand Share – Other Sauces
Innovations and Innovators
Marketing Strategies
Social Media
Appendix – Market Drivers

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations