“The sun protection and sunless tanners category is starting to show signs of struggle. There are some specific challenges that need to be addressed. Companies need to better engage with men to educate them around sun protection and grow their usage. Determining ways to increase regular sunscreen usage is also important, as is breaking the category’s seasonal perceptions.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Product Usage – Sunscreen
Product Usage – Personal Care Products with SPF
Product Usage – Tanning Products
Sun Protection Usage Behaviors
Sun Protection Knowledge
Purchasing Sun Protection Products
Interest in New Products and Benefits
Attitudes Concerning Tanning and Sun Protection
Race and Hispanic Origin
IRI/Builders – Key Household Purchase Measures
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Sunscreen
Brand Share – Sunless Tanners
Brand Share – Tanning Oil/Lotion
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations
4th August 2014
“Sunscreen users most commonly use sunscreen from a bottle or tube. However, consumers are not using and reapplying sunscreen very frequently. Sunscreen brands are hoping to change that by introducing new product formats that encourage easier and more frequent application, such as the sunscreen stick form. Neutrogena recently launched two ... 
28th March 2014
“Blacks and Hispanics are likely to believe their darker complexions provide built in sunscreen. This false sense of protection makes them vulnerable to skin cancer and a prime target for skincare companies seeking growth in a seasonally saturated market.”
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Men need more education and outreach
