“Hispanics are value-oriented consumers who rather shop at places where they and their families feel comfortable. While offering competitive prices will resonate well with Hispanic consumers, retailers that can create an atmosphere that is welcoming to Hispanics may be able to position themselves favorably in the minds of these consumers and nurture a long and potentially profitable relationship.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Apparel and Footwear Expenditures
Marketing Strategies
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Apparel and Footwear Purchases
Where Children’s Apparel is Purchased
Where Adults’ Apparel is Purchased
Where Children’s Footwear Is Purchased
Where Adults’ Footwear Is Purchased
Attitudes Toward Style and Fashion
Attitudes Toward Shopping
Changes in Shopping Behavior
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Social Media
Analysis by Brand
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Overview of the Hispanic Consumer
Appendix – Social Media
Appendix – Other Consumer Tables
Appendix – Trade Associations
31st March 2014
“Hispanics place a lot of importance in keeping up appearances and looking good at all times, but at the same time they tend to be very value-oriented consumers. Retailers who can bring Hispanics to stores by offering them the styles and designs they like at a reasonable value may have ...
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As Hispanics look for value, is it possible to engage them online?
